What The Heck Is The Algorithm?

24 Sep What The Heck Is The Algorithm?

Algorithms are step-by-step instructions used fr data processing that predicts what you are going to see next. Algorithms can be good and bad.

While we don’t control the algorithms, understanding how they work and what signals they are looking for and rewarding, you can help your content get more reach and seen by the right people.

Active interactions such as sharing, liking commenting, and reacting will hold much more weight than “passive” interactions such as clicking, viewing, or hovering. The more interactions your content gets the more of your content that person is going to see.

Here are the 6 factors of the Algorithm you want to focus on:

1. Interest – What is something they are interested in?

2. Timeliness- How long ago the post was made. Newer seen more often.

3. Relationship- Social media wants to show you content from the people you care about and in order to determine who those people are they will look at your engagement with accounts.

4. Frequency- How often you open and use the app.

5. Following- If you follow a lot of people, you have more content to see so it’s not likely you’ll see every post from every account in your feed.

6. Usage- If you spend a lot of time on the app, then you’ll see more posts because they are trying to serve up content it knows you want to see.

I hope this clears up any confusion but if you are still confused or would like more information contact me!